Gaming Entertainment-The Successful Strategies of Operating Gaming Entertainment

1. Marketing strategy: do more promotion to attract customers or players

The gaming operators must do more promotion on TV, newspaper and so on to attract as many  customers as possible. At the mean while, when customers are enjoying their casino services, operators can grab the opportunities to explain to the players about what they are good for and other tangible benefits give players meaningful reasons to exchange their names and addresses for player tracking cards and can lay the foundation for building customer loyalty.Also, provide some incentives to encourage customers to return in the future. Operators may use newsletters to communicate monthly promotions and maintain top-of-mind presence. Operators may send cash or food coupons or vouchers to frequent visitors or hold some special events, tournaments and member-only sweepstakes to encourage customers to revisit.

Monthly newsletter

Special events to encourage customers to come back

2. Provide more entertainment options

The casino operator should provide various entertainment options to customers, such as gambling, kid’s zone, hotel service and shopping malls. The reason behind is that: maybe not all the family members like to play casino games, if the operators provide suitable entertainment options for them, the young children can go shopping or watch shows to spend their time, so that parents don’t need to worry about their children.

Different entertainment options

3. Enters into a Strategic Alliance with another operator of gaming entertainment

The alliance with premier gaming partner will bring significant management expertise, marketing power as well as additional potential investments to encourage the ability to develop a gaming and racing complex commensurate as a world-class city and tourism destination.

For example, the owners of Suffolk Downs, Sterling Suffolk Racecourse, LLC have entered a strategic alliance with Caesar’s Entertainment Corporation, the world’s largest operator of gaming properties.

Suffolk Downs in East Boston continues to be at the center of attempts to bringexpanded gaming and resort-style casinos to Massachusetts

Source: http://www.eastietimes.com/2011/04/20/major-player-suffolk-enters-into-a-strategic-alliance-with-caesar%E2%80%99s-entertainment-corp/