Top 10 latest trends in hotel lodging:
1. Social Network Integration
Social media plays an important role in attracting tourists.
Personal connection is already at its epitome, and researching everything using
social media is the recent trend. This applies to the hospitality industry,
too. People tend to read and compare reviews before choosing their trip. So,
effective online persona is imperative to get an edge over the competitors.
Ensure that you participate in review sites and hotel listing websites.
Updating blogs constantly and including testimonials from former guests are
great ideas. The meeting planner tool comes in handy to strengthen the
professional relationship with your customer. Twitter accounts that focus on
customer service will help to draw more tourists.
2. Mobile Trend
Hotel marketers should
focus on ways to capitalize mobile applications in 2013, as social media and
mobile devices have already become inseparable. Smart-phones have replaced
desktops and laptops, and social media updates from mobile phones are the
preferred trend.
3. Embarking Visual
Media
In order to
allure potential travelers, embarking videos and photo sharing sites such as
Instagram and Pinterst, is vital, as more and more people will view and share
videos and photos that will become a great advertisement for the business.
In order to
allure potential travelers, embarking videos and photo sharing sites such as
Instagram and Pinterst, is vital, as more and more people will view and share
videos and photos that will become a great advertisement for the business.
In order to
allure potential travelers, embarking videos and photo sharing sites such as
Instagram and Pinterst, is vital, as more and more people will view and share
videos and photos that will become a great advertisement for the business.
In order to
allure potential travelers, embarking videos and photo sharing sites such as
Instagram and Pinterst, is vital, as more and more people will view and share
videos and photos that will become a great advertisement for the business.
4. Lobby as a tech hub
Providing news,stock,weather, as well as
flight information, local information about restaurants and concerts and quick response
code capabilities to enable the guest to get information promptly on a
smartphone.
5. Increase in the
Number of International Visitors
There is
expected to be a sharp increase in the number of international visitors to the
USA. Hence, hotels can choose to refinance the business in order to meet the
demand and to stay ahead of the competitors.
There is
expected to be a sharp increase in the number of international visitors to the
USA. Hence, hotels can choose to refinance the business in order to meet the
demand and to stay ahead of the competitors.
6. Renewed Focus on
Property Websites
As per statistics, American hotels spent about $2.7 billion as OTA
commissions in 2010. To avoid this expense, hotels are trying to increase
direct bookings. To achieve this, they are developing their own websites and
trying to convince travelers to opt for direct bookings and avoid bookings
through OTA. Hence, hoteliers should focus more on fresh content, rich media
and frequent promotion updates in their websites to increase their online
hotel booking.
As per statistics, American hotels spent about $2.7 billion as OTA
commissions in 2010. To avoid this expense, hotels are trying to increase
direct bookings. To achieve this, they are developing their own websites and
trying to convince travelers to opt for direct bookings and avoid bookings
through OTA. Hence, hoteliers should focus more on fresh content, rich media
and frequent promotion updates in their websites to increase their online
hotel booking.
7. Greater Emphasis
on Content Marketing
Marketing
experts will realize that to reach a wider audience, brand awareness is
crucial. A consensus will develop of the fact that content marketing is the
ultimate way to get the word out rather than traditional advertising. Hence, a
strong online presence is vital. Engaging blogs, interactive social media
platforms, webinars, newsletters, ebooks, photo and, video sharing media are
efficient, yet cost effective tools that will enable your brand to reach
people quickly, resulting in effective lead generation. Besides, these days
people prefer direct booking and make their transactions online, so, frequent
updates, fresh contents, hassle free transaction modes and user-friendly
navigation are imperative to stay ahead of the competition.
Marketing
experts will realize that to reach a wider audience, brand awareness is
crucial. A consensus will develop of the fact that content marketing is the
ultimate way to get the word out rather than traditional advertising. Hence, a
strong online presence is vital. Engaging blogs, interactive social media
platforms, webinars, newsletters, ebooks, photo and, video sharing media are
efficient, yet cost effective tools that will enable your brand to reach
people quickly, resulting in effective lead generation. Besides, these days
people prefer direct booking and make their transactions online, so, frequent
updates, fresh contents, hassle free transaction modes and user-friendly
navigation are imperative to stay ahead of the competition.
8. Quality
Travelers
will focus more on the emotional value to their trip and will strive to
experience a better quality of life during leisure travel. Hence, instead of
opting for cost-effective getaways, they will look for a better experience and
begin to place high value on splurging. Even though the trend of overnight
leisure trips shall continue, there will be a sharp increase in travel
spending.
9. Quality Food
Likewise,
tourists are now more concerned with the food on the table, rather than
focusing on celebrity chefs. They will be more demanding in terms of quality
ingredients and will prefer healthy food with organic ingredients.
10.The office away from the office
Allows non-hotel guests, such as small business and entrepreneurs, to book
meeting space at hotel on half-day or full-day basis. Larger groups can book
meeting space that includes audio-visual equipment and WiFi.
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