Restaurant Business-Interested Topic: Quick service in Japanese Restaurant

Sushi Express Group is chain restaurants originated from Taiwan. The business of Sushi Express can be separated to sushi take-out service and restaurant store and the feature is that Suchi Express brings the Japanese food, sushi, to enter a quick-service store and low price segment. The first sushi take-out outlet is introduced to Hong Kong in 2009. Until now, Sushi Express has extended to almost 50 stores in Hong Kong. The fast extension and unique success could be explored from the following factors.

Market:
Fast food restaurant is very popular and welcoming in Hong Kong. The sushi take-out outlet targets on those customers who would like to control their time easily. Otherwise, customers may choose to patronize the restaurant to buy the service which is not only the food, but also the intangible things like greeting by servers.

Concepts:
The low price strategy used by Sushi Express to speed up the order deal. It makes a change in the customer's mind that having sushi is not an expensive consumption at all because most of its sushi costs only $3 each to buy. It is an attractive selling point for customers and it is widely accepted by customers.

Location:
Location is one of the key points for the success of Sushi Express. Many sushi take-out outlets are located inside or outside the MTR Station. It is convenient for customers to consume a few pieces of sushi when they just pass by the outlet.


Reference: http://www.sushiexpress.com.hk/content/%E9%97%9C%E6%96%BC%E6%88%91%E5%80%91