Recent Trends
1. Use of branded restaurants instead of hotels operating their own restaurants
Hotel and Restaurant Company Strategic Alliances
Reasons:
a. Create financial benefits
b.Provide customers with greater value
c. Improve a property's overall image
d. Create operational advantages
e. Focus on lodging operations
2. Small to mid-sized hotels opting not to offer food and beverage outlets
Examples:
a. Hotel Pop Jongno
Address: 186, Nagwon-dong, Jongno-gu, Seoul, Korea, Jongno-Gu, 110-320 Seoul, South Korea
b. Rodeway Inn Springhills Lake George
Address: 2447 State Route 9N, Lake George, NY 12845, U.S.A.
c. Cairns Queens Court
Address: 167-173 Sheridan Street, 4870 Cairns, Australia
3. Making outlets more casual atmosphere
a. Damon'sb. Chili's
c. Olive Garden
4. Using themes for a restaurant
a. Planet Hollywoodb. Hard Rock Cafe
c. Charlie Brown Cafe
5. Converting beverage outlet into a sports-themed bar
Damon's Grill & Sports Bar6. Technology being used to enhance guest services and control costs
a. Online reservation and loyalty program
OPENRICE
b. Online ordering
PIZZAHUT
c. Use of QR code to promote
FOODSMEUN
d. Use of software to help controlling food quality and costs:
-MAXFood Safety ERP software
-CostGuard Food Costing software
7. More low-fat, low-carbohydrate menu item
a. O Green
Gluten free, sugar free, detox, and low fat dishes are the highlights of this Sheung Wan cafe’s offerings. Options include breakfast, tea sets, heartier rice and pasta dishes, and even pizzas.
b. IPC Foodlab
Offering a low-carbohydrate menu, IPC strictly sources ingredients from either local farms or its own pollution-free vertical vegetable and mushroom farm.
8. Franchising ownership
a. Brinker International FranchisingChallenges
1. Fickle Customers
Since more and more regions have become developed, customers are more knowledgeable and have higher requirements of choosing food and beverage. Customers care more about food nutritions, safety and the physical environment of the outlets, which represents their lifestyle.
2. Powerful Retailers
Nowadays, customers can get q wide range of instant food in supermarkets or convenience stores very easily. For example, cup noodles, pasta, pastry, etc. Other than instant food, Many supermarkets offer cooked food, such as sushi, rice, sandwiches, desserts, etc. Those food costs less and customers can enjoy at home. Therefore, retailers become a huge competitors to the food and beverage industry.3. Tightening Regulatory Environment
Because the quality of products in the F&B industry is so closely tied to the health and safety of consumers, companies are constantly faced with the challenge of adhering to and staying in front of regulations. The 2011 Food Safety Modernization Act (FSMA) is changing requirements for recordkeeping in F&B, which is prompting many executives to evaluate current IT capabilities around quality and traceability.4. Shrinking Operating Margins
The competitive nature of today’s global economy has added considerable pressure to operating margins across the F&B supply chain. In response, many organizations focus on identifying areas for improvement in the quality of products and processes. Moreover, there are other factors impacting operating margins such as fuel price volatility, rising competition and developing countries, and heavy supply chain use.
5. Visibility into Supplier Quality
While leveraging the global supply chain comes with many benefits, it also has a significant impact on operational risk, especially in F&B. In many cases, organizations lack the level of communication and collaboration with suppliers needed to improve end-to-end performance and close the loop on quality management. Market leaders are working to offset geographical limitations and operational inefficiencies with IT capabilities.6. Traceability and Data Granularity
An issue every food processor has to be prepared for is a product recall, which requires strong traceability capabilities. When an adulterated product makes its way into the market, response time and the recall process are instrumental in preserving brand reputation and, peripherally, long-term profitability.7. Disconnected IT Architecture
A common challenge that nearly every large F&B company faces or has faced is a disparate software and applications landscape. A unified information management system around quality is vital for improving the other challenges noted above. Though, because of acquisitions and a shortage of long-term strategic quality vision, many companies are stuck with a tangled web of processes that don’t effectively communicate with one another.Reference
http://books.google.com.hk/books?
id=G0AnmDecKpQC&pg=PA274&lpg=PA274&dq=Use+of+branded+restaurants+instead+of+hotels+operating+their+own+restaurants&source=bl&ots=soYCnChDJx&sig=DuWMl3mGjfIPzyF6CNxATm2K0pg&hl=en&sa=X&ei=6qRpVJzeNoWxmgWx2YGICw&ved=0CCkQ6AEwAg#v=onepage&q=Use%20of%20branded%20restaurants%20instead%20of%20hotels%20operating%20their%20own%20restaurants&f=false
http://www.damons.co.uk/our-restaurants/
http://www.damons.com/
http://www.olivegarden.com/home
http://www.planethollywood.com/
http://www.hardrock.com/
http://www.charliebrowncafe.com/
http://blog.spartasystems.com/5-major-challenges-fb-companies-facing-today/
http://www.openrice.com/restaurant/index.htm
https://order.pizzahut.com/home
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